ATT FRS mobile device design

AT&T

Industrial Design
In creating a new low-cost FRS personal radio to compete with established category leaders such as Motorola, the StudioRed design team was challenged to create a visual identity and user interface targeting a broader consumer/business user group than existing products in the category.
Design criteria included maintaining a compact size, ease-of-use requirements, and the delivery of a visual language that would appeal to a wide customer segment.