Brocade / Broadcom

Industrial Design

Brocade is a leader in Data Center enterprise solutions. This new offering is a premium system for its Analytics Monitoring Platform and brings unparalleled speed and technological advances to the market. The industrial design goal was to develop a strong brand identity for the product to reflect Brocade’s corporate philosophy and premier status within the industry. The look needed to reflect the new technology offering as unique and exceptional while supporting all SFP connector access and cable bend radius constraints. All air flow requirements could not be obstructed by the bezel so a mockup was made to test thermal performance and assure no impedance occurred to impact product function. Light pipes were designed, machined, and tested until bright enough for acceptable visibility in a lit room. Our design team delivered 3D CAD to our mechanical team which then took complete mechanical ownership with a high level of coordination with Brocade engineering done in Pro Engineer CAD software. Prototypes were fabricated from machine grade ABS, tested and used as master models for box-mold urethane casting in UL V-O rated material. Ultimately twenty bezels were cast, painted in multiple colors, silkscreened and assembled with light pipes ball stud receptacles for initial market introduction. We worked with production tooling in China, molders in Vacaville CA, and assembly factories in Texas.