Plainsman gloves feature reinforced, double-layer leather palms. StudioRed was challenged to complete the packaging design and development, while shifting their focus from older to younger, millenial buyers. This included not just the packaging design, but also the point of sale packaging design. Se below for examples of the design concepts and the design chosen to move forward to production and into stores like Walmart and Sam’s Club across the nation.
StudioRed developed a younger, fresher look in the packaging to attract the millennial generation while still holding onto the original customer base. Millennials prefer socially responsible companies, so the use of recycled materials and natural colors were chosen. The graphics used were more traditional to hold onto the older market.
These packages were designed to standout alone, but also as a part of a larger display case, which also incorporated earlier ideas, like using green materials.
Phase 1 Concepts
StudioRed has been chosen as one of the best product packaging design companies by Design Rush.