Facebook Open Cellular
OpenCellular is an open source, “wireless access platform” designed to drive down the cost of setting up cellular networks in places where it has been traditionally difficult to do so. The system is designed to provide the tools to set up a complete network, from the physical equipment to the software that runs it. StudioRed was hired for the complete development of this product including industrial design, mechanical design and brand development. The logo was designed to represent the 1st, 2nd and 3rd worlds with this device representing the nodes connecting the 3 worlds. Traditional cellular infrastructure can be very expensive, making it difficult for operators to deploy it everywhere and difficult for smaller organizations or individuals to solve hyper local connectivity challenges. It’s often unaffordable for them to attempt to extend network access in both rural and developed communities. These devices will likely be deployed in rather harsh conditions, so both the industrial and mechanical design aims to make them rugged enough to withstand high winds and extreme temperatures while still being small enough to be deployed by a single person. Industrial design and mechanical design of OpenCellular occurred through to a prototype which was then used to cast 25 prototypes which were sent to the first users.