The folding chair market is extremely competitive and cost driven. Customers want the best product but they also focus on the bottom line. Because of the many offerings in this area, new chairs must have instant appeal.

StudioRed began with current Macho chair geometry and redesigned the tubes, proportions and frame to improve aesthetics and comfort.

Innovations such as removable side pockets and a stow-away drink holder integrated into the folding mechanism bring a new level of refinement and versatility. Intended for a low-cost, high volume sales environment, such as WalMart and Costco, these chair designs brought a new level of amenity and sophistication to this competitive product field.