point of sale design concept

Plainsman gloves feature reinforced, double-layer leather palms. StudioRed designed packaging and POP pallet displays to appeal to the younger, millennial market.

StudioRed developed a younger, fresher look in the packaging to attract the millennial generation while still holding onto the original customer base. Millennials prefer socially responsible companies, so the use of recycled materials and natural colors were chosen. The graphics used were more traditional to hold onto the older market.

These packages were designed to standout alone, but also as a part of a larger display case, which also incorporated earlier ideas, like using green materials.

Phase 1 Concepts